Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have
PeopleMetrics
JULY 31, 2018
Humans are the most expensive method to make sense of unstructured comments—often prohibitively so, because not only are they expensive knowledge workers, but also the effort doesn’t scale. The machine then assigns a sentiment score for each comment related to given topics, usually ranging from –1 to +1. Humans (Open-Ended Coding).
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