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Marketing predictions CMOs need to consider in 2018

Alida

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business. But it’s not a mobile-only strategy that marketers should be thinking about.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Up until electronic interaction – the Internet and wireless devices for accessing the web on a mobile basis – changed the character of communication and engagement forever, companies frequently deluded themselves that they were in control of the awareness and influence processes. Seek to leverage and influence, not control.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

For instance, while the mobile or social channel may be ‘hot,’ many brands look for one-dimensional ‘quick fix’ solutions that focus on this alone when the channel may not even widely relevant to your customers. Erol Toker is the Founder and CEO of Truly Wireless. Elizabeth Venafro. Steven Mintz. CLMPrescript. ChristianoAFerr.