Alida

JANUARY 5, 2018

Experts predict marketers will bring martech and adtech together and deploy it in-house to create more seamless customer experiences across touchpoints and channels, while also meeting the demand for transparency across various levels within business. But it’s not a mobile-only strategy that marketers should be thinking about.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Beyond Philosophy

SEPTEMBER 13, 2016

Up until electronic interaction – the Internet and wireless devices for accessing the web on a mobile basis – changed the character of communication and engagement forever, companies frequently deluded themselves that they were in control of the awareness and influence processes. Seek to leverage and influence, not control.

Social Media 60

Social Media Multi-Channel B2C B2B 60

Bold360

DECEMBER 1, 2016

For instance, while the mobile or social channel may be ‘hot,’ many brands look for one-dimensional ‘quick fix’ solutions that focus on this alone when the channel may not even widely relevant to your customers. Erol Toker is the Founder and CEO of Truly Wireless. Elizabeth Venafro. Steven Mintz. CLMPrescript. ChristianoAFerr.

Software 40

Software Customer Experience Company CRM 40