Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. The problem with CLOs.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Retently

MARCH 18, 2019

After all, brands with high customer retention are usually companies with high NPS score. Market Leaders’ NPS Scores. Given that an NPS score averages between -100 and 100, it’s clear the NPS scores of these top companies match their brands’ level of popularity. So, what do those high scores translate into, specifically?

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

Kitewheel

MARCH 25, 2019

For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program. Connect channel activities and customer experiences. The first challenge is identifying the right metrics.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. A superb example of a program getting this right this is Virgin Australia’s Velocity program. This seems fair.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

SEPTEMBER 25, 2020

Net Promoter Score: NPS asks a single question that is easy to understand and even easier to answer. Loyalty programs provide that much needed push. . Use the help of a rewards program tool that makes all of this integration possible. Then you have to travel to the office and collate all the data and analyze them.

Sales 59

Sales Survey How To Omni-Channel 59

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. As a result, the supermarket’s NPS has gone up and up. utilities (AGL).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52