Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

AUGUST 21, 2023

Build a Branded Mobile App A branded mobile app gives you another touchpoint to engage with customers. Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

DECEMBER 10, 2021

Understand Your Employee Journey —When it comes to marketing a product, the customer journey is an integral factor in deciding which touchpoints and messages make sense for a specific customer in a specific moment. Then use these to build out the right set of touchpoints to make their experience engaging and productive from the beginning.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. More money, fewer monies.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

FEBRUARY 22, 2023

These personas can serve as guidelines when designing new experiences and touchpoints along the customer journey. Identify Touchpoints : Carefully consider every single interaction point between the customer and your brand – including website visits, emails, social media posts, phone calls etc.

Tips 52

Tips Customer Experience Rewards Programs Omni-Channel 52