Exercises Metrics ROI Voice of Customer 
Maru Group
JUNE 11, 2019
I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” For example, a tech company’s cost to serve “Cautious Customers” may involve different factors from the cost to serve “Tech Enthusiasts,” and it should be incorporated as such.
Maru Group
JUNE 11, 2019
I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” For example, a tech company’s cost to serve “Cautious Customers” may involve different factors from the cost to serve “Tech Enthusiasts,” and it should be incorporated as such.
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ChurnZero
FEBRUARY 26, 2021
Generally, the [CSM’s] sentiment is ‘I don’t want to ask my customers for another favor. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions. I’m trying to build a relationship with them.’”.
Customer Alignment
JANUARY 21, 2018
Leveraging financial and customer data that is now readily available, companies can better correlate and predict ROI and customer (lifetime) value. One of the feeds into customer value can be Net Promoter Score (nps) which, In the absence of a better indicator, has become the proxy for customer experience success.
ClearAction
JANUARY 20, 2020
Workflow diamonds (decisions to flow forward or circle back) are filters: they prevent poor outputs from reaching customers. Workflow diamond metrics are true leading indicators of future customer experiences, sentiment and behaviors; business results follow suit. 10) Close the Loop with Your Customer Base.
ClearAction
JANUARY 20, 2020
Workflow diamonds (decisions to flow forward or circle back) are filters: they prevent poor outputs from reaching customers. Workflow diamond metrics are true leading indicators of future customer experiences, sentiment and behaviors; business results follow suit. 10) Close the Loop with Your Customer Base.
RapportBoost
DECEMBER 10, 2018
RapportBoost uses artificial Intelligence to optimize chat conversations in order to drive dramatic and sustained improvements in conversion rate, order size, customer satisfaction, renewal rate, average handle time, first contact resolution rate, agent retention and happiness, and other critical contact center metrics.
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