Lesson for Leaders 1: The Method of CX Measurement Matters Most
Support EXP
MAY 1, 2022
The most common and costly mistake financial institutions make when embarking on a new research project is choosing the wrong method for learning what they are trying to learn about their customers, their employees and their futures. This should not be surprising considering that few, if any, banking executives and senior managers have any formal education, training or experience with designing, deploying, deciphering or leveraging the results of a properly executed research initiative.
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