Gainsight

APRIL 13, 2022

Customer acquisition cost (CAC) is a metric that tells you how much your company is spending to bring in a new customer. In traditional sales models, customer acquisition costs were mostly used to decide if the amount of money you were spending on marketing or direct advertising was paying off. 1 growth engine.

Handbook 52

Handbook User Experience eBook Resources 52

Gainsight

JUNE 17, 2022

Even more importantly, you might miss the chance to achieve what your PLG strategy was designed for—enhanced user experiences, product adoption, and overall business growth. . Like customer success, product-led growth strategies were born out of a need to optimize SaaS companies. User Behavior.

Measurement 52

Measurement Effort Score Net Promoter Score Handbook 52

Gainsight

NOVEMBER 10, 2021

Here’s a quick look at why product-led growth is becoming so popular: The SaaS market has morphed. . With customers testing your product out right away and competition on the rise, delivering value is a must. Product improvements are essential to selling your product and keeping customers on board. .

Analytics 52

Analytics How To Handbook User Experience 52

Gainsight

NOVEMBER 16, 2021

It challenges the traditional sales and marketing funnel, where you cast a wide net and hope new leads will swirl down conversion paths to a sale. Instead, the product-led flywheel focuses on the user experience at different stages of the user’s journey. Here are a few: It’s a better fit in the modern SaaS market.

Tips 52

Tips Handbook Analytics User Experience 52

Gainsight

NOVEMBER 10, 2021

Read on for an introductory taste of product-led success and a preview of our in-depth guide, “Product-Led Success: The Professional’s Handbook.”. What is product-led success? Product-led success taps into a growth strategy called product-led growth. Ready for a primer on becoming a product-led growth pro?

Handbook 52

Handbook Roadmap ROI Strategy 52

Gainsight

MARCH 29, 2022

Across the globe, SaaS products are flooding the scene, and the market is becoming saturated with competition. Here’s why product-led growth strategies are absolutely essential if you want to grow in today’s competitive SaaS market. How is the SaaS market changing? And that’s caused SaaS companies to race into the market.

Strategy 98

Strategy Marketing Handbook User Experience 98