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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. My Comment: Let’s move away from loyalty programs but stay with trends.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. Over 90% of businesses today offer a loyalty program.

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5 Top Customer Service Articles For the Week of April 26, 2021

ShepHyken

(ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

I love the formula: Customer-Centric Mindset + Happy Employees = Company Success. Put another way, before you can have an amazing customer experience, you must start with an employee experience. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. Absolutely!

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Top 5 Customer Service & CX Articles for the Week of September 11, 2023

ShepHyken

For some small brands, a viral moment can be game-changing for putting their brand on the map, and for larger retailers, it can draw attention to a new product line to significantly boost sales. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Here’s how.

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5 Top Customer Service Articles of the Week 1-10-2022

ShepHyken

(Business 2 Community) We all know that keeping your customers happy is the key to building loyalty and earning repeat business. How to Start a Customer Loyalty Program for Your Small Business by Brandi Marcene. Keep in mind that a loyalty program is as much about marketing.