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Customer Acquisition Vs. Customer Retention: Which Aspect Should You Focus On More

CSM Magazine

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

CEO Magazine) The introduction of Voice of the Customer solutions enables a predictive management style that operates effectively the same way that a check-up at the doctor does. ” That statement caught my eye, and it turns out, at least for larger companies, a Voice of the Customer (VoC) program could do exactly that.

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4 Reasons Why Your Business Needs a Mobile App

CSM Magazine

However, with the cost of customer acquisition on the rise, it is essential that businesses focus on achieving customer loyalty. Perhaps you’ve spent several hours with your marketing team trying to formulate the best strategy for generating more engagement with, and purchases from, your customers.

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CX Has Become the Key Differentiator, So Why Aren’t Brands Getting on Board?

CSM Magazine

In their future of CX report , PwC surveyed 15,000 consumers and found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. Of course, there is logic (albeit flawed) behind this type of thinking.

Brands 52
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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

Instead, the greatest loyalty in the last two decades has been earned by new, highly differentiated forms of customer value – usually thanks to the visionary leadership of a founder or CEO. Annual surveys of iPhone users show that customer retention is often above 90%. i] Loyalty Magazine, June 2019, p26. [ii] ii] [link].

Loyalty 40
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The Definitive Guide to Chat Bot Strategy

Bold360

This is the functionality that will offer a real return on investment. Tie those same business objectives to the benefits or KPIs you’re aiming for, such as a reduction in customer support staff or increased sales. The Complete Beginner’s Guide To Chatbots (Chatbots Magazine, Medium). Mobile Commerce Daily).

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

. “The biggest mistake companies make evaluating and purchasing customer care software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. That being said, the vast majority of CRMs are perfectly suited towards customer retention.