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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

My Comment: I’ve always cautioned that companies jumping into digital customer service solutions should be careful not to become so enamored with the technology that they lose their human and emotional connection with their customers. Should chat-bots replace humans for customer support? by Michael Stelzer.

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4 Reasons Why Your Business Needs a Mobile App

CSM Magazine

However, with the cost of customer acquisition on the rise, it is essential that businesses focus on achieving customer loyalty. Perhaps you’ve spent several hours with your marketing team trying to formulate the best strategy for generating more engagement with, and purchases from, your customers.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

Instead, the greatest loyalty in the last two decades has been earned by new, highly differentiated forms of customer value – usually thanks to the visionary leadership of a founder or CEO. Annual surveys of iPhone users show that customer retention is often above 90%. i] Loyalty Magazine, June 2019, p26. [ii] ii] [link].

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The Definitive Guide to Chat Bot Strategy

Bold360

He writes about TARA , a chat bot designed to walk users through the process of finding a qualified contractor for freelance work and connects them with an actual freelancer at the end of the discussion. This is the functionality that will offer a real return on investment. “Otherwise they’re just a chore to use.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

CX focuses on the experience between the customer and the business. Your operators are the living, breathing voice of your business and they need to feel like they can connect with a customer in order to deliver to them a positive experience. CRMs are under-utilized for customer retention. Oren Greenberg.