InMoment XI

SEPTEMBER 12, 2023

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

ShepHyken

OCTOBER 29, 2023

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

Customer Service 64

Customer Service Loyalty Programs Ecommerce Loyalty 64

SmartMessage Blog

JULY 26, 2023

Marketers improve efficiency: Targeted marketing efforts can save resources and maximize the return on investment as campaigns reach the most receptive audiences. Segmentation leads to better engagement: Tailored messages resonate better with the audience, increasing the likelihood of converting prospects into customers.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

BirdEye

MARCH 24, 2023

It can also help an organization identify the products and markets with a better return on investment and identify which deals to go after first. The best practices for how to do business development may also change. The following are a few tips to encourage referrals: Create a customer loyalty program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SmartKarrot

DECEMBER 4, 2020

Any business function that you deploy towards your business goals must be measurable and generate returns. Before customer success was introduced, companies used to spend massive funds in acquiring the customers only to see them finally go. Customers don’t leave your company until they stop getting value from your product.

ROI 10

ROI Measurement Customer Success Return on Investment 10

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySparrow

AUGUST 30, 2023

Let’s explore some compelling reasons backed by data: Loyalty Breeds Advocacy : A positive customer experience not only encourages repeat visits but also transforms customers into brand advocates. Research suggests that increasing customer retention rates by just 5% can boost profits by anywhere from 25% to 95%.

Customer Experience 52

Customer Experience How To Loyalty Programs Social Media 52