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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. In light of the Comcast call that went viral I invite you to listen to these wise words (bolding is my work).

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Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

The starting point for customer-centricity is authentic care for one’s customers. In so doing, these folks will make it easy and enriching for customers to do business with that organisation. RAC : Regulation of Call-Centre Agent Behaviour Is What Matters, Not The Customer Experience. What can I say? What a waste!

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Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

I wish to distinguish between ‘caring about’ and ‘caring for’ Let’s start with the realm of Customer. Caring About Customers v Caring For The Customer. I am clear that folks in business care about customers. Now, let’s turn our attention to caring for the customer.

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What Does It Take To Shift To A Human-to-Human Way Of Doing Business?

Maz Iqbal

This is what I notice about the whole Customer thing: the focus is almost exclusively on the technical stuff (metrics, data, analytics, technology, processes) and almost no recognition of the human. He would have been there as a physician but not as a human being. Does this matter? We may not be able to define-measure-calculate quality.

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Build an Empowered Team with A well- defined Customer Service Philosophy

ProProfs Chat

But, when it comes to customers, there are very few companies who understand the importance of standing out of the crowd and making customers feel delighted. Take Tesco Express, for example; they have a habit of replying to negative customer posts with smart, witty comments. So, how do you create a good customer philosophy? .

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping. PUT THE “PRO” IN PROACTIVE.

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Want to Improve Your Customer Experience? Start with Your Company Culture

transcosmos Information Systems

Creating a positive customer experience goes beyond one company’s method of customer service. The manifestation of a remarkable customer experience is ingrained in the company’s culture. It is the atmosphere where your customer service team works in. Philosophy .

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