Maz Iqbal
DECEMBER 27, 2014
Customer Experience: What Is The Default Setting? Why is that the floor at Paddington Station did not facilitate one of its primary roles: enable passengers (customers) to walk about easily, freely, quickly (if need be) around the railway station? My hypothesis, is that insufficient attention-consideration was given to the customer.
Maz Iqbal
JULY 28, 2014
While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. In light of the Comcast call that went viral I invite you to listen to these wise words (bolding is my work).
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Maz Iqbal
NOVEMBER 13, 2014
The starting point for customer-centricity is authentic care for one’s customers. In so doing, these folks will make it easy and enriching for customers to do business with that organisation. RAC : Regulation of Call-Centre Agent Behaviour Is What Matters, Not The Customer Experience. What can I say? What a waste!
Maz Iqbal
OCTOBER 14, 2014
And find myself in a position to share with you the table that I have put together: What Does It Take To Be A Customer Experience Excellence Leader? What does this look like from a customer perspective? Let’s listen to a First Direct customer: I was in Venice when my credit card was refused and it was quite stressful.
Maz Iqbal
DECEMBER 22, 2014
I wish to distinguish between ‘caring about’ and ‘caring for’ Let’s start with the realm of Customer. Caring About Customers v Caring For The Customer. I am clear that folks in business care about customers. Now, let’s turn our attention to caring for the customer.
Maz Iqbal
DECEMBER 30, 2014
Perhaps, you wish to transition your organisation from a product-centred orientation towards customer-centred orientation. And/or shift the fundamental stance of your organisation from ‘extracting value’ from your customers to being generously rewarded (by customers) for simplifying-enriching the lives of your customers.
Maz Iqbal
OCTOBER 16, 2014
What Does It Take To Excel At The Customer Experience Game? Rather, the best dividends come from understanding how to accelerate the rate of customer experience change. . Which Four Critical Dimensions Do Businesses Need To Master In Order To Accelerate Customer Experience Improvement? . How Should Your Organisation Go About It?
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