Maz Iqbal

DECEMBER 22, 2014

I wish to distinguish between ‘caring about’ and ‘caring for’ Let’s start with the realm of Customer. Caring About Customers v Caring For The Customer. I am clear that folks in business care about customers. Now, let’s turn our attention to caring for the customer.

Leadership 103

Leadership Customer Philosophy Employee Engagement Loyalty 103

Maz Iqbal

JULY 30, 2014

This is what I notice about the whole Customer thing: the focus is almost exclusively on the technical stuff (metrics, data, analytics, technology, processes) and almost no recognition of the human. He would have been there as a physician but not as a human being. Does this matter? Yet we are present to it when we experience it.

Customer Philosophy 91

Customer Philosophy CRM Leadership B2C 91

Education Services Group

JUNE 21, 2018

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping. PUT THE “PRO” IN PROACTIVE.

Customer Journeys 53

Customer Journeys Customer Philosophy Exercises Customer Retention 53