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Understanding Intent-Driven Journeys – and why they are a game-changer

Thunderhead

Intent: The firepower behind customer-driven journeys. Naturally, customer-driven journeys necessitate handing over a degree of orchestration ‘control’ to our customers. Each individual journey then forms naturally, across channels and along the path of ‘least effort’.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.

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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

For instance, you might identify a segment of business professionals who frequently travel and offer them international roaming packages or unique data plans designed for remote work. OptiBot, our AI brain, will even spot new customer segments for you in real-time, so you can stay ahead of customer trends, and act accordingly.

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Customer Experience Benchmarking: Unveiling the CX Metrics for Success

SurveySparrow

When they see that their efforts result in happier customers, it boosts their morale and job satisfaction. Enhancing Brand Reputation Word of mouth travels fast. When you consistently provide excellent customer experiences, your reputation as a customer-centric brand grows. How Can SurveySparrow Enhance Your CX?

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2015 Temkin Group CX Vendor Excellence Award Winners

Experience Matters

1) Company Overview: Confirmit enables businesses to operationalize feedback and drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer (VoC), Employee Engagement and Market Research (MR) programs. Confirmit. We want companies to believe they can be VoC heroes.

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Top 6 Loyalty Trends for 2021

Currency Alliance

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. putting the customer at the center of your business model.

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