article thumbnail

What is relationship marketing: examples and strategies

BirdEye

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?

article thumbnail

Customer Experience Influencers You Must Follow – Part 2

Customer Guru

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. He has been successful in showing businesses, teams and communities how to create a Disney-like experience and culture. John Formica Follow @JohnFormica. Joseph Michelli Follow @josephmichelli.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 15+ Marketing KPIs to track in 2023

BirdEye

Customer retention rate As much acquisition is important, retention is cheaper and more substantial in the long term. It’s easier to retain customers than to acquire new ones. This value over the number of customers you had at the beginning of the period gives you the retention rate.

article thumbnail

How to Predict Customer Churn—And What to Do About It

Totango

It is important to establish acceptable product usage rates for each stage of the customer journey and then act to provide additional growth whenever these rates are low. Ensure Customers See Value. Provide additional, free seminars and webinars that promote product features. Acknowledge any issues and offer solutions.

article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”. Myra Golden.

article thumbnail

Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His new book Hooked on Customers (April 2014) reveals the five habits of leading customer-centric firms. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”. Myra Golden.