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How to Calculate Your Customer Renewal Rate

Totango

As such, being able to accurately calculate your renewal rate gives you insight into your customer success team’s performance. Customer expectations are higher than ever, and if you can’t deliver lifetime customer value, then a relationship you’ve worked hard to build may just end in churn.

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5 Keys for Marketing Executives to Break the ‘Too Generous Marketing Habit’

Optimove

But whether it is “free money” in iGaming or “40% off on your first order” in retail sales, marketers need to admit that despite increased sales, they are training customers to only buy at deep discounts in perpetuity, helping form unhealthy customer expectations. This approach contributes to shrinking profit margins.

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Enterprise-Rent-a-Car: How to turn a ‘promoter’ into a ‘detractor’ in 1,2,3!

ijgolding

The company was named ninth on Business Week’s top 25 companies customer service list in 2007. It was therefore no surprise that when I myself became a customer of my local Enterprise branch in Chester, North West England, I was very pleased with the Customer Journey I experienced. appeared first on IJ Golding.

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5 SaaS Renewal Process Best Practices for Customer Retention

Totango

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

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Proactive Customer Success Strategies that will get You Ahead of the Game

Totango

By being proactive, you can anticipate what is going to happen next and deliver value that the customer may not even realize they need. . It is important to focus on the future because that’s where the bulk of lifetime customer value lies, for both you and your customer. Look Toward the Future.

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Why Community Is Essential to Your Digital Customer Support in 2018

Verint

Recently, I was a panelist on a session at the Incite Customer Service Summit in New York City called “Proactive Social Care: Engage Your Online Community.” A modern digital customer service experience is what customers expect and a great online community, available 24x7, delivers that.

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Driving SaaS Revenue Through Customer Success

CustomerSuccessBox

Losing customers will be a part of your growth. How to create an Effective Customer Success Strategy. Now that you know what you want from your customer success department, we get down to how you achieve it. First, why will a customer stay? Your aim should be to keep your customers forever.