Are Businesses Overconfident in Their Omnichannel Customer Experience? Survey Says Yes
NICE inContact
FEBRUARY 14, 2018
Businesses today know that they need to create an omnichannel customer experience to meet the needs of consumers, who are looking to engage with companies anytime and through any method (i.e., channel), they choose. In fact, of the consumers surveyed, 21 percent rated personalization their top priority.
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