Remove Customer Engagement Remove Entertainment Remove Marketing Remove Rewards Programs
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for. Customers have more restaurant choices than ever. Sample new channels to reach new customers. This can be achieved in six steps: 1.

Brands 52
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How Important is Customer Service in Travel and Tourism?

Bold360

The Qubit Future of Travel Report 2016 shows that investing in customer satisfaction can be equally as important as competing on price points. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. But digital is more than just marketing and technology.

Tourism 56
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Loyalty partners: co-creating customer value

Currency Alliance

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. The value can be immediate. Vueling is similar.

Loyalty 59
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Mastering Call Queuing: The Ultimate Guide to Efficient Customer Communications

NobelBiz

Imagine it as a virtual queue at your favorite coffee shop, where each customer patiently waits for their turn to be served. Let’s embark on a detailed exploration of the myriad benefits that call queuing bestows upon businesses, fortifying their position in the market.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45
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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Looking beyond transactional rewards. A number of brands who featured in the awards have successfully harnessed market forces for themselves.

Loyalty 49