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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The leading system for figuring out what marketing tactics are influencing and driving purchases is multi-touch attribution (MTA), which is shaping up to be one of the most important digital marketing tactics of 2016. Once achieved, customers can be clustered into groups according to similar behavior – or journey’s.

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Learn from Jeff Bezos: 9 Powerful Quotes to Boost Your Customer Service

Comm100

But with so many different customer relationships to maintain, what’s the wisdom that keeps this enterprise running? This pertains to all aspects of your business, especially customer service. Your customer service plan should outline: How to maintain consistency across channels. Metric assessment protocol.

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Choosing My Solution: A Customer Engagement Software Checklist

Comm100

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.

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5 Ways to Boost Your B2B Messaging (And Untangle the Buyer’s Journey)

Hero Digital

They consequently tend to offer up more nuanced and multi-dimensional feedback. Focus groups are often more cost-prohibitive than other forms of customer research but can turn up the most robust qualitative insights about your customers’ pain points, the buyer’s journey, and their experience with your products and brand.

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Key Customer Retention Strategies for Alternative Lenders

CSM Magazine

According to a Global Consumer Banking Survey by Ernst & Young, consumers want to trust and engage deeper with banks, lenders, and credit unions. To build trust, engagement, and loyalty, financial institutions need to provide clients with the right content. When you sell a service, you cannot expect customers to come back to you.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. Does it understand customers, and their individual journeys?

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What is Voice of the Customer (VoC)?

Confirmit

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. in order to give a holistic view of the customer experience. Paper (still… in some cases).