ijgolding

JANUARY 17, 2017

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In my last column of 2016, I explored tip number 2 – how to embed a Customer Experience Framework. Voice of the Employee measurement.

Customer Experience 168

Customer Experience How To Customer Centricity Tips 168

Verint

SEPTEMBER 21, 2017

“Customer experience is moving into the back office’s purview. Next-generation back offices balance customer centricity with operational efficiency,” states Minkara. The challenge is to build customer centricity while still balancing operational efficiencies. To learn more, listen to the on-demand webinar.

Customer Centricity 37

Customer Centricity Insurance Groups Contact Center 37

ClearAction

DECEMBER 14, 2017

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

Customer Care 66

Customer Care CRM Customer Experience CEM 66

ClearAction

DECEMBER 14, 2017

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

Customer Care 59

Customer Care CRM Customer Experience CEM 59

ijgolding

MAY 23, 2016

The ability of a company to robustly and continuously capture a ‘fact based’ understanding of how capable they are of meeting customer needs and expectations is critical if they have a desire to achieve customer focused success. The post Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

Measurement 148

Measurement Customer Experience Customer Journeys Customers 148

SmartKarrot

FEBRUARY 25, 2022

Chief customer officers are finding a place on the executive board of some top companies. This is an effort to become more customer-centric and remove internal silos and barriers that lead to fragmented performances. The CCO is more of a voice of the customer in all company decisions.

Chief Customer Officer 10

Chief Customer Officer Resources Marketing Customer Centricity 10

ChurnZero

JANUARY 8, 2021

Against the backdrop of wild economic uncertainty, Customer Success has been the failsafe of SaaS businesses that were blindsided by pandemic-induced churn and contraction. Most recently, Staci led a worldwide sales team at IBM for an offering that secures customers’ digital engagements. “Ken Follow Charlie on LinkedIn. .

Customer Success 98

Customer Success Chief Customer Officer Leadership Healthcare 98