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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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The Importance of Accurate Forecasting for Omnichannel Volume

Playvox

The once “in-person” centers dealing with inbound calls have been replaced by global, distributed customer experience teams. In addition, new online channels have emerged to help companies serve customers in an increasingly digital landscape. Each digital channel is unique and is not one-size-fits-all when it comes to planning.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness.

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Talk your way to the top with effective business communication

BirdEye

It can be written and verbal communication, spanning various channels and formats. You can only have stellar customer communication through streamlined and effective business communication. You can create a transparent, informed, engaged workforce using internal newsletters, town hall meetings, and feedback channels.

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Artificial Intelligence and Marketing Automation

Optimove

Similarly, marketers can use AI to dynamically determine what content should be shown to customers based on their unique characteristics. For example, dynamically changing the recommended products presented in an eCommerce site based on a product recommendations algorithm.

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Customer support in the modern age

Chattermill

We studied customer feedback from some of the largest brands in the UK, using our text analytics artificial intelligence (AI) to identify and classify all mentions of topics related to customer care and support. Recurring themes among customers were waiting times, problem resolution and the provision of multi-channel support.

Fashion 40
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Why Hybrid Cloud Is the Answer for Retailers

datastax

In an age of limitless competition, retailers increasingly understand how important it is to use modern applications to ensure optimal customer experiences in every interaction—be it in-store, online, or on social media. . When customers have poor experiences, they’re four times as likely to look for substitutes.

Retail 66