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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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How to boost your business messaging with text abbreviations

BirdEye

Manage conversations from a single inbox Harness the power of text abbreviations in your communications with Birdeye. Text abbreviations are more than just fashionable digital slang. The post How to boost your business messaging with text abbreviations appeared first on Birdeye Customer Experience Management.

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The 6 Best Ways to Show you Respect your Customers

C3Centricity

CEX #CRM #CustomerService #CustomerSatisfaction Click To Tweet. More and more CPG companies and brands now offer a loyalty program, especially to their higher-value consumers. Beauty, fashion and petcare brands were amongst the first to make use of UGC, as they are in very visual industries. Make them Feel Special.

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Lessons in Loyalty: 5 Universal Truths of a Successful Marketplace

Currency Alliance

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. I’m a case in point.

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