Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.

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Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

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Loyalty Strategy Loyalty Programs Hotels 45

BirdEye

NOVEMBER 7, 2023

Modern engagement Texting abbreviations can help you connect well with the younger audience. Engaging with the community Companies can connect with their target audience on a personal level by using text abbreviations on platforms like X or Instagram. Text abbreviations are more than just fashionable digital slang.

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How To Social Media Communication ROI 113

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

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Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

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Loyalty Loyalty Programs Hotels Travel 45

Pointillist

JUNE 15, 2018

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs. Active subscriber base of over 3 million.

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Customer Retention Analytics Loyalty Programs Customer Journeys 110

SurveySensum

JULY 20, 2023

Customers were switching to other fashion brands due to limited stock availability. STEP 3: Resolve those issues Use this feedback to make adjustments to your product assortment, pricing strategies, or loyalty program to meet their evolving preferences and expectations. The observation? The impact was impressive.

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Retail Feedback How To Self Service 52