Currency Alliance

APRIL 15, 2024

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Of course, the mid-to-long-tail of customers include people who simply don’t need to spend a lot in your category.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. CX enhancements at scale.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

JUNE 16, 2020

Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Emotional loyalty: add incentives along many touchpoints in customer journeys. Of course, your strategy cannot be developed in a vacuum. In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful. This effort is a marked improvement. But you must make that data actionable to realize any actual benefit.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

AUGUST 6, 2021

With an eNPS (employee net promoter score survey), you can easily segment them into promoter employees, passive employees, and detractor employees. For example, most of the employees look forward to appreciation when they put hard efforts into completing tasks. Employee Segmentation. Amazon gift cards are an attractive feature of Fond.

Employee Engagement 98

Employee Engagement Software Tools Engagement 98

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40