Currency Alliance

APRIL 15, 2024

So, a brand issuing 1% in points would only really be able to engage customers spending $2,500 a year (or $1,250 if you issue 2%). But most types of retailer, other than grocery or fuel, can only expect 10-20% of total customers to commit to this level of spending. Consider the example of a retailer (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. Bribing customers is easy and, as with most easy initiatives, not very profitable. by merchant, or by retail category).

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. Vueling is similar. will change.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Of course, your strategy cannot be developed in a vacuum.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Kitewheel

MARCH 25, 2019

Identifying customer pain points isn’t easy – VoC data only reflects those customers willing to fill out your surveys and is difficult to use for immediate experience course correction. How you can identify customer pain points more quickly this spring is by bringing journey analytics in house.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. One of these is ´Plus´, a Dutch retailer and winner of the ‘Best Use of Communications’ award. They won the prize for “Best Voucher-Based Loyalty Program”.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49