Playing Only to Net Promoter Score (NPS) Promoters: Good Business or Risky Venture?
Pretium Solutions
FEBRUARY 28, 2012
The interviewer, Peter Fader , is the co-director of The Wharton Customer Analytics Initiative and a Professor of Marketing at the Wharton Schoo l. In those cases, companies must be able to read Net Promoter Score or other customer loyalty data, digest it carefully and make the appropriate changes to improve their lowest scores.
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