Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

Comm100

JANUARY 21, 2020

B2C consumers tend to prefer online channels such as live chat, texting, and social media above traditional communication. This post is the second of two that are based on our Omnichannel white paper. Free Download: Customer Engagement 2020 White Paper. White Paper. Download Now.

Customer Journeys 100

Customer Journeys Social Media B2C Omni-Channel 100

Comm100

JANUARY 21, 2020

B2C consumers tend to prefer online channels such as live chat, texting, and social media above traditional communication. This post is the second of two that are based on our Omnichannel white paper. B2B tends to expect responses within 1-24 hours. Read part 1 here , and access the full story here.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Currency Alliance

FEBRUARY 15, 2018

Twenty years on from the Harvard Business Review’s paper, economic data do indeed show that as relative economic sectors, goods has remained stagnant, while services is on the march. The UK’s RPI data shows services becoming progressively more valuable over time, whilst consumer goods remains flat [vii]. Currency Alliance can help.

Retail 110

Retail Brands Banking Loyalty Programs 110

ShepHyken

MARCH 31, 2018

The 1979 study by the Technical Assistance Research Program , commissioned by the White House Office of Consumer Affairs, found that a complaining customer might tell 8-12 people about a negative experience they had with a business. Social Media Changes Customer Service. Customers have a louder voice than ever before.

Social Media 87

Social Media Self Service Customer Service Marketing 87

Currency Alliance

APRIL 11, 2018

Consumers love confidence. On evidence, true customer loyalty is won through projecting self-assuredness, generosity and boldness through your brand. As consumer marketing agency C Space puts it in their 2017 report, “Unlocking Customer Inspired Growth,”. Consumer brands used to mistake this for loyalty.

Consumers 45

Consumers Brands Loyalty Effort Score 45