Remove Consumers Remove Customer Base Remove Ecommerce Remove Magazine
article thumbnail

Customer Targeting for eCommerce Marketing

CSM Magazine

Online store owners opt for eCommerce marketing, which allows you to market your products to a wide audience. But if you want to have a successful and cost-efficient campaign, you need to use specific customer targeting. Being customer centric means taking your customers into consideration when making any business decision.

article thumbnail

10 Tips to Gain Customer Loyalty for Your Ecommerce Business

CSM Magazine

Winning loyal customers can be challenging when many ecommerce websites offer the same or similar products. However, studies have shown that engaged customers are likely to spend more than 50% more than new customers on each purchase. Consider what people will think when they first visit your ecommerce Store.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra what?

Banking 40
article thumbnail

4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

Now, 54% of customers have higher expectations for customer service compared to one year ago, which has left many organizations reviewing their operations to meet targets. With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction.

article thumbnail

Your Ultimate Guide to Brand Perception

ProProfs Chat

Read more: Why Customer Service is Your New Marketing Strategy? Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) a) Quality: Good quality is the number one reason for your customers to have a good perception about your brand.

Brands 111
article thumbnail

Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

Of course, as well as consumer-facing data collection points, the right technology on the business-side is needed to reap the benefits. Zappos.com, a fashion ecommerce site, grew to $1b in 10 years thanks to a healthy proportion of returning customers. By 2025, strive to: get 70-80% of customers active in the loyalty program.

Loyalty 64
article thumbnail

How to Create Successful Customer Service Stories: 9 Inspirations to do it Right

ProProfs Chat

Do you know that 52% of consumers make an additional purchase from a company after a positive customer service experience? Trust me, they all come looking for a good customer service experience, which at times, many brands fail to offer. But you need to know that good customer service stories aren’t made in a day or two.