Remove Consulting Remove Gamification Remove Loyalty Remove Loyalty Programs
article thumbnail

Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This example is consistent with some overall gamification trends.

article thumbnail

How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. They are looking for better experiences across channels, as well as reasons to spend.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

For example, many companies are now more actively using gamification as both a competitive weapon and as a customer data-gathering device. So, in benchmarking gamification efforts of a peer, an organization may take up similar approaches. They are looking for better experiences across channels, as well as reasons to spend.

article thumbnail

Top 30 Customer Service Books Every Team Needs to Read

Comm100

Designer and consultant, Matt Watkinson, will teach you how to make changes and improvements to your customers’ experience through his casual and engaging writing style. Creating Customer Loyalty. But the true purpose of every support team venture is to create customer loyalty. Loyalty 3.0: Customer Service Culture.

article thumbnail

All You Need To Know About Customer Retention – The Ultimate Guide

SurveySparrow

5 Set up a loyalty reward program. In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. You need to find them and draft a loyalty program that will incentivize them to spread the word about you and stay longer. 9 Gamification.

article thumbnail

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

Create better customer loyalty programs. Books on Building Customer Loyalty. You need to constantly gauge your customers to work upon strategies that help you build loyalty. But other than that, you need fresh insights and evergreen advice to build strong customer loyalty. The Loyalty Effect. Loyalty 3.0:

article thumbnail

Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49