Remove Conference Remove Customer Experience Management Remove Effort Score Remove Net Promoter Score
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The Daniel Group Announces Its Annual CX Client Conference

Daniel Group

The Daniel Group will host its annual CX Client Conference on Oct. The keynote speaker for this two-day event will be Fred Reichheld, the creator of the Net Promoter system of management. The conference will focus on helping clients move their CX programs into the future. Net Promoter Score?

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

There must be a good ratio of emphasis between internal and transactional goals, like sales and productivity, and the emotional goals, like Customer Satisfaction and Net Promoter scores. Most of the emphasis should be on Customer measures (70%) while less emphasis on the internal measures (30%).

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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort. Follow Colin Shaw on Twitter @ColinShaw_CX.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

With nearly half of every decision decided by habits, the real question is how much longer can you afford to ignore the power of habits in your marketing efforts?

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

Superior Customer Experiences require a two-way dialogue with your Customers. So when you are communicating with your Customers, listen to what they say about data, their safety, and your marketing efforts. View our books on Customer Experience here.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

conference and in his article, Welcome to Churn Nation, The 9th Biggest Country in the World You’ve Never Heard of — But Are Living In. He said: “Warning: Losing customers can damage your wealth. Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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5 Reasons Why Businesses Are Losing Faith in Net Promoter Score

inQuba

Could Net Promoter Score be disadvantaging your business? Businesses have implemented NPS (Net Promoter Score), and other measurement systems, to achieve CX success and superior customer experiences. Management snake oil, anyone? 2/ Limited context There’s no why behind the ratings.