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The Rise of the Customer Insight Business

CSM Magazine

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Comparisons : Being able to compare and contrast with similar products or brands. Potential Issues : Awareness of common customer concerns or misconceptions. Here are some of the key areas to focus on: Active Listening : Truly hearing what the customer is saying, asking clarifying questions, and showing genuine interest.

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

. “The biggest mistake companies make evaluating and purchasing customer care software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. That being said, the vast majority of CRMs are perfectly suited towards customer retention. Why does this happen? Matthew Morgan.

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Loyalty personalization: harness deep insight through partner brands

Currency Alliance

In the case of Tesco and Pizza Express, the customer can double or triple the perceived value of points on a meal voucher, while Pizza Express knows the net discount they are taking on incremental revenue is well below the contribution margin from serving additional guests. But how many of those ‘partnerships’ share customer insight?

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