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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails. companies $136.8

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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

Here’s the data snapshot description: In the first quarter of 2015, Temkin Group surveyed 207 respondents, each from a company with $500 million or more in annual revenues, about their customer experience efforts over the past year and their plans for 2015 and beyond. Download report for $195.

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Report: The State of the CX Management, 2015

Experience Matters

Here’s the executive summary: For the sixth straight year, Temkin Group surveyed nearly 200 large companies to evaluate the state of their Customer Experience (CX) management. Companies have also achieved the best scores we’ve seen for two of our four core competencies, Employee Engagement and Customer Connectedness.

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Customer-centricity demands research speed

Qualtrics

The connected world we live in has opened up opportunities for companies to interact with their customers more often and across more channels than ever before. The key to doing this is to move ownership of insight resources out of marketing and into the entire organization. Insights at the heart of customer-centricity.

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

In the upcoming year, CX will continue to grow in importance for companies and an even larger number of organizations will begin their CX journeys. We agree and believe that customer experience is a reflection an organization’s culture and operating processes. In my post last year I named 2015 “ The Year of Employee.”

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs. Voice of the Customer Renovations. CX Training & Engagement.

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How does technology support the CX core competencies?

Clicktools

If you haven’t read the report (or at least the executive summary), I strongly recommend that you do, but even if not, you’ll still see some value in understanding how technology plays a critical role in running a customer-centric company. Compelling Brand Values : Deliver on your brand promises to customers.