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How Hong Kong’s top brands lead with relationships

Alida

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

That is why Walmart might collaborate with fuel retailers, insurance companies, travel agencies, pharmacies, or construction hardware companies. Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy.

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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. But partnerships don’t have to be between huge companies; a local pharmacy can partner with convenience stores or fashion retailers. The problem with the ‘classic’ set of loyalty partnerships.

Loyalty 59
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Service Untitled» Blog Archive » Credit cards offer extra customer.

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Credit cards offer extra customer service perks Cheryl April 14, 2010 Behind the Scenes , Customer Service , Little Things, Big Differences , Specific Companies No Comments My new Nordstrom credit card came in the mail, and I was pleasantly surprised.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. CLO providers have….

Banking 40
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. Incumbent travel and retail loyalty programs should take note, and be prepared for upstart programs in their own markets taking them by surprise. A disloyal generation?

Loyalty 52
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Choice Hotels’ Smart Privilege scheme is another good example.

Loyalty 45