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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. Well, that’s where the Chief Customer Officer comes into play. CCO stands for Chief Customer Officer.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

However, making sure customer experience is handled the right way throughout your entire organization can be tricky – especially if you have a large company with multiple departments and branches. Miscommunications, low employee engagement, and the lack of a customer-centric company culture can also get in the way and make things worse.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Your team must be skilled in market research and analysis, be the voice of your consumers, and be the driving force behind change and the elimination of pain points. A CXO must develop a long-term vision for customer experience and ensure that it aligns with the organization’s overall goals and strategy.

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Customer Experience Labs: Your Strategic Weapon

Customer Bliss

When I work with clients, I always set up a “customer room,” which is another way of thinking about customer experience labs. I’ve written about this idea a few times , including in Chief Customer Officer 2.0. Customer experience labs and … water heaters?

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Driving Change in the Auto Industry at Volkswagen Australia

Think Customers

The automobile—a status symbol and one of the most common forms of transportation for nearly a century—is facing headwinds around the world as new transportation options proliferate and other factors cause more and more consumers to question the value of privately owned cars. Consider the female consumer. Carsguide.com.au

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Self to Assisted Customer Service: Are You Passing or Dropping the Baton?

Tricia Morris

While many brands and organizations are stepping up and keeping up when it comes to multichannel customer service , it’s the transition between channels where service often stumbles, causing extra frustration for customers, even those who wanted to save time and effort by serving themselves. Employee Engagement.

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CX Experts We Love

Wootric CX Blog

Why we love David : He’s VP of Customer Insights at Ancestry.com. A seasoned CX pro, David was with the Global Consumer Insights team at Clorox and Head of Global Research and Brand Strategy at Fitbit before joining the venerable family history and genomics company. Jeannie Walters. Melinda Gonzalez. Sarang Bhatt.