ShepHyken

JUNE 20, 2016

Here are six ideas that will make customer service both more personal and engaging. Successful customer experience moves past loyalty and towards desire b y Barb Mosher Zinck. Diginomica) When it comes to customer experience, companies struggle to bridge the gap between loyalty and desire. Great article!

Customer Service 78

Customer Service Loyalty Programs Customer Centricity Chatbots 78

ShepHyken

FEBRUARY 26, 2018

Mismanage the customer’s experience an d you may shatter the relationship and any hope for future business. Why Paid Memberships Are the New Loyalty by Doug Stephens. The Business of Fashion) What if businesses could turn transient loyalty into something deeper and more engaging? Chatbots and AI can’t do everything… yet.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

ShepHyken

DECEMBER 6, 2021

My Comment: Some may refer to this as a marketing article, but I’ll argue that marketing is part of the customer experience – and vice versa. Consider that the first strategy is about content marketing, which when done well, is a wonderful customer experience. And, there’s the strategy of customer loyalty programs.

Self Service 67

Self Service Customer Service Chatbots Customer Care 67

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Follow on Twitter: @Hyken.

Customer Service 111

Customer Service Self Service Social Media Customer Centricity 111

ShepHyken

NOVEMBER 13, 2017

(CustomerThink) Customer experience (CX) has gained a newfound glory in today’s industrial landscape. CX along with employee engagement are the focal points for companies who are looking to improve brand loyalty and customer engagement. One of the ways of achieving this is by adopting a customer-centric organizational culture.

Customer Service 15

Customer Service Chatbots Loyalty Programs Social Media 15

ShepHyken

MARCH 31, 2018

For example, Starbucks has an app that drives their loyalty program by rewarding frequent visits and giving incentives for customers to come back more often. With AI and chatbots becoming popular, it’s easy to come across as impersonal and diminish the relationship. It doesn’t have to be expensive.

Social Media 86

Social Media Self Service Customer Service Marketing 86

ShepHyken

SEPTEMBER 19, 2022

4 Ways Brands Are Boosting Customer Loyalty by Scott Clark. CMSWire) Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. This article will look at the ways brands focus on these four elements to enhance customer loyalty.

Loyalty Programs 64

Loyalty Programs Customer Service Infographics Chatbots 64

ShepHyken

APRIL 9, 2018

How Chatbots Can Improve User Experience [Infographic] by Sophia Bernazzani. My Comment: Chatbots are getting really good. Used the right way, chatbots and AI improve the customer experience. Even smaller companies can use chatbots to improve their customer experience. Follow on Twitter: @Hyken.

Net Promoter Score 88

Net Promoter Score Loyalty Programs Customer Service Chatbots 88