ShepHyken

JANUARY 21, 2024

In this year’s report, consumers indicated that they value relationship marketing strategies, personalization and loyalty programs, while third-party tracking tools and social media advertisements continued to rank among the most unpopular. Chatbots, generative AI, data privacy, and more are covered in this excellent article.

Customer Service 59

Customer Service Self Service Trends Loyalty Programs 59

ShepHyken

DECEMBER 6, 2021

My Comment: Some may refer to this as a marketing article, but I’ll argue that marketing is part of the customer experience – and vice versa. Consider that the first strategy is about content marketing, which when done well, is a wonderful customer experience. And, there’s the strategy of customer loyalty programs.

Self Service 67

Self Service Customer Service Chatbots Customer Care 67

ShepHyken

JUNE 20, 2016

The big take away is the level beyond customer loyalty, which is desire. The concept of desire is loyalty on steroids. The Definitive Guide to Creating a Successful Loyalty Program by Timi Garai. Antova) Have you thought of running a loyalty program for your online store? Great article!

Customer Service 78

Customer Service Loyalty Programs Customer Centricity Chatbots 78

ShepHyken

FEBRUARY 26, 2018

My Comment: Here’s an interesting take on loyalty programs. Maybe they aren’t as effective as they could be, as the article points out that “retailers are spending mountains of money to retain the very customers they had the least chance of losing to begin with.” Chatbots and AI can’t do everything… yet.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Follow on Twitter: @Hyken.

Customer Service 111

Customer Service Self Service Social Media Customer Centricity 111

ShepHyken

NOVEMBER 13, 2017

My Comment: If you have any type of loyalty program, you will want to read this article. Whether you have an onsite or online retail business, you should read and study this article that includes five innovative ways that you can improve customer loyalty. AI and chatbots are not fads. Follow on Twitter: @Hyken.

Customer Service 15

Customer Service Chatbots Loyalty Programs Social Media 15

ShepHyken

MARCH 31, 2018

For example, Starbucks has an app that drives their loyalty program by rewarding frequent visits and giving incentives for customers to come back more often. With AI and chatbots becoming popular, it’s easy to come across as impersonal and diminish the relationship. It doesn’t have to be expensive.

Social Media 87

Social Media Self Service Customer Service Marketing 87

ShepHyken

SEPTEMBER 19, 2022

The ‘invisible’ Future of Customer Experiences by Elliot Maras. Kiosk Marketplace) With all of the innovation taking place in customer engagement tools, it’s hard for brands to know what to focus on: new apps, chat bots, virtual reality, avatars, the metaverse, artificial intelligence. The list goes on.

Loyalty Programs 64

Loyalty Programs Customer Service Infographics Chatbots 64

ShepHyken

APRIL 9, 2018

How Chatbots Can Improve User Experience [Infographic] by Sophia Bernazzani. My Comment: Chatbots are getting really good. Used the right way, chatbots and AI improve the customer experience. Even smaller companies can use chatbots to improve their customer experience. Follow on Twitter: @Hyken.

Net Promoter Score 89

Net Promoter Score Loyalty Programs Customer Service Chatbots 89