Beyond Philosophy
FEBRUARY 3, 2015
What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Regardless, the article statistically shows that they had an effect. Contentverve.com. 25 March 2013.
Beyond Philosophy
JUNE 11, 2015
Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming. . – Overcome short attention spans by enabling consumers to quickly move from stage to stage in games. Offer opportunities for sharing, such as informal communication about a preferred product or service.
Beyond Philosophy
JUNE 4, 2015
If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. To that end here are 3 tips for using the Omni Channel Approach and Mobile Technology to your advantage: 1. Meld the Worlds.
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