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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

Customer Experience Management (CEM) is a methodology of measuring business performance based on the voice of the customer at all touch points in order to drive continuous customer-focused improvements. FIVE CRITICAL PILLARS FOR DESIGNING AN EFFECTIVE CEM PROGRAM. What are the goals and timing for the CEM program?

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Subconscious Clues That Call People to Action

Beyond Philosophy

What about Call to Action in the Retail Experience? Strategy for CTA buttons is all well and good for the online experience, but what about retail experience and the CTAs that help consumers make decisions there? Regardless, the article statistically shows that they had an effect. Contentverve.com. 25 March 2013.

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3 Steps to Becoming #1 on Trip Advisor

Beyond Philosophy

Downie explained that this was the result of recognising that Customer Service is only the final action in what has to be a much more strategic focus on the whole Customer Experience. “If If you would like to follow Beyond Philosophy click here.

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming. . – Overcome short attention spans by enabling consumers to quickly move from stage to stage in games. Offer opportunities for sharing, such as informal communication about a preferred product or service.

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How NLP, ML and Deep Learning Can Transform Your CX Strategy

Chattermill

Chattermill easily integrates with existing platforms used to collect and manage various aspects of customer experiences, such as CRM, Customer Support, App Store Reviews, Online Surveys and CEM systems to provide a combined view of all customer feedback across the entire customer journey.

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3 Ways to Use Mobile To Your Advantage

Beyond Philosophy

If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. To that end here are 3 tips for using the Omni Channel Approach and Mobile Technology to your advantage: 1. Meld the Worlds.