article thumbnail

Top 30 Customer Service Books Every Team Needs to Read

Comm100

The second edition, updated with case studies and additional resources, will show you how to be, “persuasive, not abrasive.” But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. Loyalty 3.0:

article thumbnail

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

You can read more about their case study here. To avoid a dip in activity, try to find “adoptive team programs” to anchor your marketing plan (the same goes for non-participating countries). Subscribe to our newsletter at the bottom of this page, so you don’t miss any of it. Why should you listen to us though?

Tips 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

Create better customer loyalty programs. I include case studies of role-model companies that will inspire any organization to kick-start its own revolution… an amazement revolution!”. Loyalty 3.0: How to Revolutionize Customer Employee Engagement with Big Data and Gamification. The Service Culture Handbook.

article thumbnail

Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52
article thumbnail

Reach Your Goaaaaaaallllls: 5 Tips to Build a Winning World Cup Marketing Plan

Optimove

You can read more about their case study here. To avoid a dip in activity, try to find “adoptive team programs” to anchor your marketing plan (the same goes for non-participating countries). Subscribe to our newsletter at the bottom of this page, so you don’t miss any of it. Why should you listen to us though?

Tips 10