Case Study Competitive Advantage Gamification Loyalty Programs 
Comm100
SEPTEMBER 22, 2016
The second edition, updated with case studies and additional resources, will show you how to be, “persuasive, not abrasive.” But the true purpose of every support team venture is to create customer loyalty. After all, customer loyalty is what will generate long-term revenue for your company. Loyalty 3.0:
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JUNE 30, 2020
Create better customer loyalty programs. I include case studies of role-model companies that will inspire any organization to kick-start its own revolution… an amazement revolution!”. Loyalty 3.0: How to Revolutionize Customer Employee Engagement with Big Data and Gamification. The Service Culture Handbook.
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