Remove Case Study Remove Chief Customer Officer Remove Customer Retention Remove ROI
article thumbnail

Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

article thumbnail

7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

Celebrate (and Capitalize) on Success With Case Studies. Case studies are a mutually beneficial way to promote your product and your customer among interested audiences – so long as your features know their place in the story. If they outshine your customer, you’ll lose the reader.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Customer Success Predictions for 2020

ChurnZero

By joining forces and clarifying roles, both teams can deliver a better customer experience and drive more revenue for their organizations. . . Abby Hammer , Chief Customer Officer , ChurnZero . Companies apply the golden rule of business to customers and employees. . CS brings focus to their purpose. .

article thumbnail

How to Sell Customer Success Software to the C-Suite: A Guide for Customer Success Leaders

SmartKarrot

Discuss with a financial case keeping their objectives in mind. Understand what the objective is and create a financial case around it. Is it revenue- if yes, work around customer retention and expansion revenue. Support your statement with real examples and case studies. How a client grew revenue?