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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

It is far more expensive to acquire new customers than to retain existing ones and brands understand that. Recognizing this, many brands have shifted their focus toward customer retention strategies. These programs will help you foster a long-lasting and meaningful relationship with your customers.

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7 Ways to Improve Customer Experience Immediately After Making a Sale

SurveySensum

This is the time when you need to roll up those sleeves because we’re diving into some simple yet killer tweaks to turn that one-time buyer into your brand’s biggest fanboy (or fangirl). This kind of follow-up transforms an ordinary purchase into an experience and reinforces the wisdom of choosing your brand. Let’s do this!

Sales 52
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How to Evaluate Employees: A Performance Review Checklist

SurveySparrow

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. When you conduct regular performance appraisals for them, they’ll feel connected with your brand. Here you can brand the reports by personalizing them with your brand’s logo, color, fonts, etc.

How To 52
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What Do Companies with High Net Promoter Score Have in Common?

Retently

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Apparently, approximately 91% of Tesla owners said “they would buy again” from this brand. High Customer Retention and Growth.

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Crash Course: 11 Terrible Customer Experiences In Travel

Currency Alliance

The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. I’m a member of loyalty programs with two different airline alliances: One World, and SkyTeam. In fact, it’s turned out easiest of all to just stick with One World brands.”. Travel-Sick. “I I gave up.”.

Travel 40