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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.

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Black Friday: Is the Humble SMS the Secret Weapon for Brands Managing Customer Service Volumes This Year?

CSM Magazine

It’s also worth noting that for paid and organic posts alike, consumers often have difficulty recalling and describing branded posts they have seen. So, are the open rates on emails and ‘read time’ of posts going to generate the kind of return on investment you’ll need?

Brands 52
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. How do you demonstrate the return on investment (ROI) for your CX program? . Employee engagement : Employees have to be fluent in the company’s CX goal and strategy.

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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

An organisation that utilises metrics, measurements and ROI (return on investment) effectively. Defines a customer experience strategy that describes the intended customer experience, its linkage to overall corporate objectives, and its alignment with the organization’s brand values and attributes.

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Comprehensive Guide on How Surveys Increase ROI

SurveySparrow

Here we’ve tried to shed light on how you can use online surveys for high return on investment. By the end of the article you’ll learn how to gain lifetime leads with high ROI, that too without investing huge sums of money or time. 6 Types of Online Surveys that Help Your Brands to Grow. Sounds great, isn’t it?

ROI 45
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The complete guide to navigating social media advertising

BirdEye

This targeted approach leads to higher conversion rates and, ultimately, better return on investment. Related read: Reinforce your brand value with a social media strategy Design compelling and creative ad content Creating visually appealing and engaging ad content that resonates with your target audience is vital.

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CX Club – Round 7 – Leadership (part 1) – Motivations, Business Case & Trusted Adviser

Ian Williams

I remember working with a bank, and we developed a set of customer standards and these were things that mattered most to the customers based on what was going to change their behaviour and they were fused with their brand values to give it some kind of uniqueness. And I think that’s something we can both agree with.