Think Customers

JUNE 6, 2016

He's been called the creator of direct marketing and a pioneer in many modern marketing innovations. His storied career includes the creation of the toll-free 800-number, the magazine subscription card, and the loyalty rewards program. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Advertising 40

Advertising Rewards Programs Innovation Loyalty 40

West Monroe

JULY 24, 2017

As you move into this world of big data-driven marketing, though, it is critical to understand exactly what is out there and exercise caution in how you use it. Today, marketers tap into “big data” and benefit from myriad identifiers and ways of combining them, allowing them to hone into micro-segments that are eminently valuable.

Data 51

Data Marketing CRM Advertising 51

Optimove

OCTOBER 17, 2019

These can be divided into two major categories; Content-based subscription – services that offer exposure to content such as TV programs, music streaming, online magazines, etc. How can we market to these customers differently ? Content-based subscription providers should reward their customers for loyalty.

Rewards Programs 63

Rewards Programs Groups Loyalty Social Media 63

CSM Magazine

DECEMBER 7, 2021

This allows you to stand out in your industry, making you a market leader. Create Different Customer Reward Programs. You can also implement customer reward systems to increase the number of devoted clients in your business. In these programs, you’ll be rewarding people for shopping with you.

Loyalty 52

Loyalty Rewards Programs Fashion System 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45