Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

DECEMBER 10, 2021

For customers, you aim to deliver seamless digital journeys that can help customers navigate the digital sales cycle. Bank, Wells Fargo, United Health Group, numerous credit unions and manufacturers. For employees, you might need to reimagine the onboarding or recruiting journey to better serve a remote workforce’s expectations.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

CSM Magazine

MAY 24, 2021

Here are some of the reward offers idea you can try: Free shipping on all orders, no minimum purchase required. Early access to sales and promotions. Point-based rewards programs. Entice your customers to sign up for membership so they can receive exclusive emails whenever you have an upcoming promotion or sale event.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

Nonetheless, the legacy loyalty points bank kept them from innovating more quickly. For large enterprises, embedded legacy points banks and rules engines continue to be the bottleneck to unleashing more personalized engagement. Brands reward more touchpoints to grow emotional loyalty. ii] Loyalty Magazine, June 2019 edition.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. demonstrating environmental responsibility.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45