Experience Investigators by 360Connext

APRIL 23, 2024

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Is this the same as Customer Relationship Management, or CRM? It’s time to make your case.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

InMoment XI

NOVEMBER 15, 2023

A low CES indicates a smoother customer experience, while a high score signals potential areas of friction. Consider a mobile banking app that recently updated its user interface. By implementing CES surveys following the update, the app can quickly identify if customers find the new design intuitive and user-friendly.

Analytics 324

Analytics Customer Experience e-support Net Promoter Score 324

West Monroe

APRIL 23, 2023

So, when considering the ROI of change management, companies need to focus not just on the return on investment but also on the other ROI: the risk of incompletion. Here’s how companies can boost their returns and lessen their risks. A costly mistake.

ROI 52

ROI Management CRM Banking 52

West Monroe

APRIL 23, 2023

So, when considering the ROI of change management, companies need to focus not just on the return on investment but also on the other ROI: the risk of incompletion. Here’s how companies can boost their returns and lessen their risks. A costly mistake.

ROI 52

ROI Management CRM Banking 52

Currency Alliance

NOVEMBER 15, 2021

Points Bank – where you keep track of all the loyalty transactions and customer’s points balance. Rules Engine – where you define the logic for how many points a customer should get for any type of action or purchase. CRM and Analytics – where you capture data about customers, build profiles and run predictive analytics.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

BirdEye

APRIL 7, 2023

Some standard marketing KPI examples are leads, revenue, return on investment, etc. Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. So what should you look out for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

By working at the cutting edge of these trends, you will learn how to get a customer’s attention and target investment at the moments that matter, thereby maximizing return on investment. Continued evolution to being truly customer-centric. The underlying needs of most customers have not changed.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52