ECXO

DECEMBER 20, 2023

Marketers, and enterprise software vendors from dta and analytics to voice of customer, have spent the past 20 to 30 years trying to work out how to get it right – with mostly disappointing results. Next, your customers have become your biggest regulators and they aren’t impressed with just any personalisation.

Customer Experience 52

Customer Experience Effort Score B2B ROI 52

ECXO

MARCH 21, 2023

A customer-centric culture must ensure that every interaction between the customer and the organisation is tailored to the customer’s individual preferences, culture and needs –(on B2C 100% and on B2B too.) Customer Experience Measurement: A successful customer experience requires continuous measurement and management.

B2B 98

B2B Customer Experience Roadmap Culture 98

Lumoa

OCTOBER 31, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of now? Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Three words: voice of customer.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

delighted

JUNE 21, 2019

Whether you’re a B2B or B2C company, relevance and longevity in your industry depend on how well your products answer the needs of your customers. According to the Future of Customer Experience Survey by PWC , companies are falling short: “Only 38% of U.S. By listening to the Voice of the Customer (VoC).

Feedback 53

Feedback Net Promoter Score Effort Score Survey 53

Waypoint Group

AUGUST 1, 2018

We all want loyal customers. Consider that there are two types of loyalty: Behavioral loyalty, which is often the mantra of B2C companies that measure loyalty through repeat purchase behavior, and. We all understand the notion of “trapped” customers due to high switching costs (i.e. More For Your Customers Than For You ).

Loyalty 56

Loyalty Net Promoter Score Connections e-support 56

Waypoint Group

DECEMBER 3, 2015

This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. And they expect you to deliver.

B2B 40

B2B B2C ROI Analysis 40

Waypoint Group

DECEMBER 3, 2015

This simple fact opens up a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. And they expect you to deliver.

B2B 40

B2B Customer Experience B2C Analysis 40

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132