Airlines Rewards Programs ROI Strategy 
Currency Alliance
APRIL 15, 2024
The major problem holding back loyalty programs is that most customers simply cannot spend enough money with a particular brand to ever earn enough points to get to interesting rewards. This means that loyalty programs are now a more important channel for customer acquisition and retention than ever before.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
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Kitewheel
MARCH 25, 2019
For an airline, it may be as simple as streamlining the boarding process, a major source of stress for travellers. For example, many retailers send a welcome email after you sign up for their rewards program. Measure ROI across interactions. Measuring ROI is another place where customer journey orchestration can help.
Currency Alliance
OCTOBER 29, 2019
This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.
Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Indeed, banks are mostly not pursuing this strategy. Actually, they do. For starters, it isn’t financially sustainable.
Currency Alliance
NOVEMBER 14, 2019
and a kind of digital ‘goldrush’ without proper strategy. …as Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows. Brands reward more touchpoints to grow emotional loyalty. disconnects between company leadership and management.
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