Airlines Loyalty Programs Multi-Channel Sales 
Currency Alliance
MARCH 28, 2023
The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.
Beyond Philosophy
JUNE 1, 2015
And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.
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Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.
Kustomer
NOVEMBER 25, 2021
It’s funny, I first saw Matt in his CEB days, if you didn’t know that name you probably heard of something called the Challenger Sale. I was at a company called Inside Sales. Challenger Sale was revolutionary. I ran the research practices in sales, which is how we got to know each other. Read More Hide.
Kustomer
MARCH 12, 2020
First is channel stickiness. They want to be in control and you want them to keep using your digital channels. Simple communication that customers can easily understand themselves will help them stick to your self-serve channels. I was at a company called Inside Sales. Challenger Sale was revolutionary.
Currency Alliance
FEBRUARY 26, 2021
Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentive schemes like loyalty programs are effectively a value exchange.
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.
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